A Creative Partnership Rooted in Style, Story, and Conservation:
Since 2020, Threads Custom Gear has partnered with Bonobo Winery to deliver thoughtfully designed, high-quality branded apparel that reflects the winery’s playful personality, premium positioning, and deep commitment to conservation.
Bonobo Winery isn’t just about wine—it’s about storytelling, experience, and purpose. Threads Custom Gear serves as a long-term creative partner, helping translate that identity into wearable merchandise that resonates with guests, staff, and supporters alike.
Bonobo Winery needs branded apparel that can:
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Match the elevated, design-forward feel of their tasting room and brand
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Stand out in a crowded winery retail environment
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Appeal to a wide range of customers, from casual visitors to dedicated brand fans
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Support and amplify their mission with the Bonobo Conservation Initiative (BCI), protecting bonobo habitats in the Congo Basin
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Balance whimsy and sophistication—never generic, never forgettable
A Curated Mix of Styles & Brands
Rather than a one-size-fits-all approach, Threads helped Bonobo Winery offer a rotating, intentional assortment of premium apparel, including:
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WILSON Locale unstructured rope corduroy hats — modern, tactile, and effortlessly cool
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Unique striped MV Sport sweatshirts — elevated classics with standout details
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Comfort Colors and Next Level blanks — soft, retail-ready, and highly wearable
- Atlantis sustainable headwear — eco-friendly 100% recycled polyester beanies with sewn patches
This range allows Bonobo Winery to serve diverse customer tastes while maintaining a cohesive brand feel.
Full Spectrum of Decoration Techniques
To bring each design to life, Threads Custom Gear utilizes a wide array of decoration methods, including:
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Screen printing
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Embroidery
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Custom sewn tags
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Woven patches
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Leather patches
This flexibility ensures every piece feels intentional—whether it’s subtle and refined or bold and expressive.
Creative That Connects
Designs span from playful to purposeful:
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Whimsical crowd-favorites, like baby onesies reading “I’ll have a bottle of the house white”, add humor and charm to the merchandise lineup
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Mission-driven designs inspired by the concept “evolved yet primal” reflect Bonobo Winery’s namesake and values
Several collections directly support the Bonobo Conservation Initiative (BCI), with apparel serving as both a revenue stream and a conversation starter around habitat preservation in the Congo Basin.
Results
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A strong, consistent merchandise program that has evolved with the brand over five+ years
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Apparel that performs both as retail product and brand storytelling
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Increased guest engagement through designs that spark curiosity, emotion, and meaning
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Tangible support for conservation efforts through purpose-driven collections
Why It Works
This partnership succeeds because it’s not transactional—it’s collaborative. Threads Custom Gear acts as an extension of the Bonobo Winery team, aligning product, design, and production with brand values and long-term goals.
Looking Ahead
As the partnership continues, Threads Custom Gear and Bonobo Winery remain focused on pushing creative boundaries, expanding sustainable and mission-aligned offerings, and delivering merchandise that people are genuinely excited to wear.
Threads Custom Gear delivers a custom, multi-year apparel program built on creativity, craftsmanship, and flexibility.
