Empowering Community Through Custom Branded Apparel
Ski x Board Women of Michigan is a fast-growing community of female skiers and snowboarders based in Michigan. The group fosters a supportive environment for women of all experience levels to connect, hit the slopes, and promote outdoor adventure across the state.
As the group expanded its membership and visibility, founder Sarah Hubbell fielded requests from over 2,900+ club members and saw an opportunity to create branded apparel that members could wear with pride—on and off the mountain. However, she needed a way to streamline the design, ordering, and fulfillment process without managing inventory herself.
Threads worked closely with Sarah in the limited days leading up to ski season to achieve specific outcomes:
- Select high-quality garments appropriate for winter use (e.g., beanies, hoodies, and base layers)
- Design embroidery-ready and screen-printed logos capturing the spirit of the group—combining bold alpine elements with feminine design cues
- Offer both subtle, minimalist branding and bold options to cater to different style preferences
Online Store Development
Threads Custom Gear developed a custom online storefront exclusively for Ski x Board Women of Michigan members. Key features included:
- Mobile-friendly interface for easy browsing and checkout
- Pre-order windows to allow limited-run collections
- Print-on-demand inventory management to prevent overselling
- Automatic email notifications for every order
Fulfillment & Customer Support
Once orders were placed, Threads handled everything:
- On-demand embroidery and screen printing using high-end commercial equipment
- Packaging and shipping directly to members’ homes or available for free local pickup
- Dedicated customer service
Results
- 100+ items sold in the first 30 days
- High engagement from members across social platforms wearing their gear
- Increased group visibility on the slopes and in local ski resorts
- Simplified merchandising process for group admins—no inventory to manage.
Through this collaboration, Threads Custom Gear helped Ski x Board Women of Michigan turn a branding vision into a tangible, professional apparel offering that builds community pride and supports growth. The online store model is now a foundation for future merchandise and fundraising opportunities.
